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Privacy Policy

Last updated: March 27, 2026

1. Information We Collect

When you place an order through Born Decoded, we collect the following personal information:

  • Name — Used to personalize your reading
  • Date of Birth (and optionally, birth time and birth location) — Required to generate your saju reading
  • Email Address — Used to deliver your reading and communicate about your order
  • Payment Information — Processed securely by Payhip and PayPal; we do not store your credit card or payment details
  • Additional Information — Any other details you voluntarily provide, such as personal questions for your Q&A section or occupation

For Compatibility Readings, we also collect the name and date of birth of a second person. By submitting another person's information, you confirm that you have their consent to do so.

2. How We Use Your Information

We use the information you provide solely for the following purposes:

  • To generate and deliver your personalized saju reading
  • To send you your completed reading via email
  • To communicate with you regarding your order (e.g., delivery confirmation, troubleshooting)
  • To improve our service quality (e.g., reviewing report accuracy and refining our generation process)

We do not use your information for marketing, advertising, or any purpose unrelated to delivering your order unless you explicitly opt in.

3. AI-Generated Content

Your reading is generated using artificial intelligence. Your birth data is processed through our saju calculation engine and then sent to AI language models to create your personalized report. Your data is processed automatically. We may occasionally review generated reports for quality assurance purposes, but your data is never shared publicly or used for purposes other than delivering and improving your reading.

4. Data Sharing

We do not sell, rent, or trade your personal information to third parties.

We share your information only with the following service providers, strictly for order fulfillment:

  • Payhip — Payment processing
  • PayPal — Payment processing
  • Vercel — Website hosting and server infrastructure
  • Resend — Email delivery
  • Anthropic (Claude API) / OpenAI (GPT API) — AI report generation (name, birth data, and any questions you submit)
  • Google (Gemini API) — Cover image generation

We may update the service providers we use from time to time. Any new providers will be held to the same data protection standards described in this policy.

These providers process your data under their own privacy policies and are not permitted to use it for purposes beyond providing their services to us.

We may also disclose your personal data if required to do so by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

5. Data Retention

We retain your order data (name, birth date, email) after purchase for customer support purposes. Once this purpose is fulfilled, your data is deleted unless a longer retention period is required by law.

Under applicable laws, including the Korean Act on Consumer Protection in Electronic Commerce, certain transaction records must be retained for the following periods:

  • Contract and payment records: 5 years
  • Consumer complaint and dispute resolution records: 3 years

You may request deletion of your personal data at any time by contacting us. However, data required to be retained by law will be kept for the legally mandated period before deletion.

6. Data Security

We use industry-standard security measures to protect your information, including encrypted connections (HTTPS) and secure API communications. However, no method of electronic transmission is 100% secure, and we cannot guarantee absolute security.

7. Cookies

Our website uses only essential cookies required for site functionality. We do not use tracking cookies or third-party analytics cookies.

8. Children's Privacy

Born Decoded is not intended for individuals under 19 years of age. We do not knowingly collect personal information from minors.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access — Request a copy of the personal data we hold about you
  • Correction — Request correction of any inaccurate or incomplete information
  • Deletion — Request deletion of your data from our systems
  • Restrict Processing — Request that we limit how your data is used
  • Data Portability — Request your data in a structured, commonly used format
  • Object to Processing — Object to our processing of your data
  • Withdraw Consent — Withdraw your consent at any time where processing is based on consent

To exercise any of these rights, contact us at the email address below. We will respond to your request within 30 days.

If you are located in the United Kingdom or European Economic Area and believe your data protection rights have been violated, you have the right to lodge a complaint with your local data protection supervisory authority.

10. International Data Transfers

Our service operates globally, and your data may be transferred to and processed in countries outside your own, including the United States and the Republic of Korea, where our service providers operate.

These transfers are necessary to fulfill our contract with you — specifically, to generate and deliver the reading you have ordered. Where required by applicable law (such as the UK GDPR), we rely on the legal basis of contractual necessity for these transfers.

We take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy regardless of where it is processed.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date. Continued use of our service after changes constitutes acceptance.

12. Contact Us

If you have questions about this Privacy Policy, contact us at: borndecoded@gmail.com

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